WILDCARDS #09: CHINA / COLORS AND SYMBOLS
Our daily WILDCARD explores the topic of Colors and Symbols in China. Learn more about daily symbolism, quirky colors, a colorful future and more…
> Tomorrow’s card: Germany | Colors and Symbols
Color will evoke concrete associations with a Chinese audience. They have a hidden significance that runs old and deep. Color and symbolism is something that influences everyday life for a Chinese person. In China white is the color of death a complete opposite to the pure and peaceful meaning in the West.
Yellow: Yellow used in relation to media and publications can mean it’s associated with pornography. Purple: The color of love. Red: Used to symbolize joy, celebration and success. Qing: Not a standard color in the West. In China Qing is a grayish, greenish, blue and is linked to traditional buildings and clothing. Green: Symbolizes ‘clean’ in China. But different to the ecological image of green in the West.
A Colorful Future
As more Western and foreign companies try to establish a solid consumer base in China, they are swiftly realizing that to be successful they have to be savvy in understanding the symbolism of colors used in their marketing. A culture-sensitive approach to color will give a competitive advantage in the emerging market. Wearing a green hat in China means your wife is cheating on you.