WILDCARDS #09: CHINA / COLORS AND SYMBOLS

By Markus Wild, 09. December 2013

Our daily WILDCARD explores the topic of Colors and Symbols in China. Learn more about daily symbolism, quirky colors, a colorful future and more…

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WILDCARDS-17-China-Colors-and-Symbols-Content

 

> Tomorrow’s card: Germany | Colors and Symbols

 

CLICK HERE TO DOWNLOAD THE WILDCARDS SPECIAL EDITION (China + Germany)

 

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EXCERPT:

Deeply Symbolic

Color will evoke concrete associations with a Chinese audience. They have a hidden significance that runs old and deep. Color and symbolism is something that influences everyday life for a Chinese person. In China white is the color of death a complete opposite to the pure and peaceful meaning in the West.

Quirky Colors

Yellow: Yellow used in relation to media and publications can mean it’s associated with pornography. Purple: The color of love. Red: Used to symbolize joy, celebration and success. Qing: Not a standard color in the West. In China Qing is a grayish, greenish, blue and is linked to traditional buildings and clothing. Green: Symbolizes ‘clean’ in China. But different to the ecological image of green in the West.

A Colorful Future

As more Western and foreign companies try to establish a solid consumer base in China, they are swiftly realizing that to be successful they have to be savvy in understanding the symbolism of colors used in their marketing. A culture-sensitive approach to color will give a competitive advantage in the emerging market. Wearing a green hat in China means your wife is cheating on you.

 

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WILDCARDS #10: CHINA / SPORTS
WILDCARDS #08: CHINA / TRANSPORTATION
Markus Wild

About Markus

Markus writes about design- and innovation management, creativity methods, medical design and intercultural branding. More about...

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