WILDCARDS #09: CHINA / COLORS AND SYMBOLS
Our daily WILDCARD explores the topic of Colors and Symbols in China. Learn more about daily symbolism, quirky colors, a colorful future and more…
> Tomorrow’s card: Germany | Colors and Symbols
CLICK HERE TO DOWNLOAD THE WILDCARDS CHRISTMAS SPECIAL EDITION (China + Germany)
Color will evoke concrete associations with a Chinese audience. They have a hidden significance that runs old and deep. Color and symbolism is something that influences everyday life for a Chinese person. In China white is the color of death a complete opposite to the pure and peaceful meaning in the West.
Yellow: Yellow used in relation to media and publications can mean it’s associated with pornography. Purple: The color of love. Red: Used to symbolize joy, celebration and success. Qing: Not a standard color in the West. In China Qing is a grayish, greenish, blue and is linked to traditional buildings and clothing. Green: Symbolizes ‘clean’ in China. But different to the ecological image of green in the West.
A Colorful Future
As more Western and foreign companies try to establish a solid consumer base in China, they are swiftly realizing that to be successful they have to be savvy in understanding the symbolism of colors used in their marketing. A culture-sensitive approach to color will give a competitive advantage in the emerging market. Wearing a green hat in China means your wife is cheating on you.
More from our blog
Generous.Kind.Creative. Santa has spent most of his life travelling around the world distributing presents. This experience gave him a strong understanding on the global cultural spectrum and he is now sharing this knowledge with you.